Presently Associate Creative Director at BBDO Mumbai,
I lead creative on some of India’s most
effective campaigns
As a writer and senior creative with 8+ years of experience, I have spent most of my career breaking things. Acting on meaningful insights, I have shattered social stigma, societal expectations, gender inequality and regressive stereotyping through engaging storytelling.
Growing up in multiple cities amidst the billion people in India, I learnt how to communicate in 5 different languages so I could listen to as many stories as I possibly could. And today, these stories inspire me to create relatable and compelling narratives across the globe and build wonderfully diverse and inclusive creative teams.
Apart from being an award-winning creative who works on global brands, I also moonlight as the frontman lead-singer of a rock band, a film and theatre actor, a voice artist, and a mixed media artist.
