eBay #ThingsDontJudge was a movement for deeper social change to fight growing intolerance and prejudice in the Indian context.

The campaign encouraged Indians to boldly challenge stereotypes based on gender, age, sexual orientation, and religion through eBay’s 100 million strong inventory – 100 million things that don’t judge.

We also worked closely with the client to renovate their entire site and make it more inclusive.

To take the conversation even further, we highlighted India’s most severe form of judgement against the girl child - female foeticide.

We created a music video featuring India’s most popular pop band to deter people from buying sex determination kits from e-commerce websites. (Sex determination kits are directly linked with aborted female foetuses in India)